Johanna Cosmo fetsch
Prompts of Berlin.
Johanna Cosmo Fetsch is a Berlin-based Promptographer. Fetsch blends AI with digital photography, echoing the ethos of Bauhaus and Cabaret Voltaire. Journey through his work, where the surreal meets the systematic, in a career spanning from electronic music to a post-Dadaist photographic revelation.

Elefant Talk by J.C. Fetsch, 2023
About J.C. Fetsch
Enter the world of Johanna Cosmo Fetsch, a polymath whose creative journey spans across disciplines and decades, leaving an indelible mark on each. In the 1980s, Fetsch began with classic black & white photography, drawing deep inspiration from the surreal and avant-garde ethos of Man Ray, Hugo Ball, Moholy-Nagy, and Kurt Schwitters. This era marked the genesis of a style that would become quintessentially Fetsch – a blend of the abstract and the meticulous.
As a multi-faceted creator, Fetsch’s influence resonated profoundly within the burgeoning Frankfurt Techno Scene. His work played a pivotal role in shaping the auditory aesthetics of German techno music for over two decades, defining an era with his unique artistic vision. His sonic explorations transitioned seamlessly into film and commercial music by the late 90s. However, it was his venture into the world of online marketing within a global agency network headquartered in New York City that showcased his adaptability and foresight in a digital age.
The rise of AI ignited a new passion within Fetsch, leading him to the realm of Promptography. Here, he found the perfect medium to manifest his unique vision, creating visuals that resonate with his innermost thoughts and feelings. In this domain, Fetsch weaves together his rich history in music, photography, and digital art, producing works that are not just seen but profoundly experienced. Delve into the mystique of J.C. Fetsch, where every creation is a doorway to the extraordinary.
FAQ
Who is J.C. Fetsch?
J.C. Fetsch is an enigmatic and pioneering presence in the digital realm. A multi-talented creator, Fetsch has been shaping the landscape of digital expression for over four decades. Defying conventional labels, Fetsch embodies the spirit of innovation and experimentation. This human force behind a multitude of creative endeavors blurs the lines between technology, art, and expression, constantly redefining what it means to be a creator in the digital age. With a history rich in diverse artistic ventures, Fetsch stands as a testament to the boundless possibilities of digital creativity.
Is this really art?
Yes, No, Maybe… This question invites us into the ever-evolving debate about the essence of art, especially in the age of AI. What defines art? Is it the initial thought, the process, or the final product? For J.C. Fetsch, the genesis of every artistic piece lies in thought – the conceptual spark that predates and guides creation. Each prompt used in his Promptography is imbued with intention, ensuring that no AI-generated piece can exactly replicate another.
It’s crucial to recognize the depth of knowledge and skill Fetsch brings from his background in analog photography. His work isn’t just a random generation of images by AI; it’s a sophisticated fusion of classical photographic principles with modern technological tools. So, is it art? Yes, in the way it embodies the artist’s vision, thought, and a lifetime of learning and experimenting in various artistic realms.
What is the future of photography?
The future of photography, especially with the advent of AI, is a vibrant blend of human creativity and technological innovation. AI is not a replacement for human creativity; rather, it’s a powerful tool that, when wielded with skill and artistic vision, can lead to groundbreaking results. The synergy of human insight and AI’s capabilities is where the future of photography is headed. It’s about using AI to extend, not replace, the human element in art. Great photography will continue to rely on the unique perspectives of artists, enhanced and broadened by AI’s possibilities. In this future, the camera and the code coexist, each enriching the other.
How can I host an exhibition featuring J.C. Fetsch's work?
Organizing an exhibition with J.C. Fetsch is an exciting opportunity to showcase a unique blend of AI and photography. To begin this journey, simply reach out to Fetsch’s team through the contact information provided on the website. They will guide you through the process, discussing availability, specific requirements, and any creative collaborations that might enhance the exhibition. Whether it’s for a private showing, a gallery exhibition, or a larger event, Fetsch’s team is dedicated to making it a seamless and successful experience.
Where are J.C. Fetsch's promptographs available for purchase?
Soon, you’ll have the opportunity to own a piece of J.C. Fetsch’s captivating promptography. Starting in Q2/2024, his works will be available on Saatchi, a renowned platform for art enthusiasts. Additionally, for those interested in the digital realm, Fetsch’s NFTs will be offered on one of the leading platforms suited for NFT transactions – OpenSea.
For collectors who prefer tangible art, limited edition prints and exclusive books will be available for purchase at Fetsch’s exhibitions. Keep an eye on the „Exhibitions“ section on this website for updates on upcoming events and exclusive purchasing opportunities.